In 2011 Germans spent more money on concerts of classical music than on pop music. Furthermore, for the first time, the number of classical fans exceeded those attending pop concerts. 64% of classical concert-goers were over sixty.
According to a study made by the Society for Consumer Research (Gesellschaft für Konsumforschung, GKF) in 2011, 15.5% of all Germans went to a classical concert or musical theatre, and 14.1% to rock or pop concerts. The figures went down after 2008, the beginning of the recession. They have improved but have not yet reached the 2008 level.
Moreover, Germans spent more money on live concerts than on sound recordings (Tonträgerverkauf). This was not so in 1995, when the expenditure on both was in balance.
40% of classical fans have subscriptions to concerts.
Finally, the figures demonstrate, probably to nobody’s surprise, that many pop lovers convert to classical music after the age of fifty.
Source: Süddeutsche Zeitung, August