Tag Archives: media history 1910

The Death of Tolstoy in 1910: The First Russian Media Event

From the London Review of Books, July 22: The Death of Tolstoy, Russia on the Eve, Astapovo Station 1910. Author of the review: James Meek.

…William Nickell describes the death drama itself as Russia’s first great mass media event. The room in the stationmaster’s house in Astapovo where the dying Tolstoy was lodged was the eye of a news hurricane. A horde of reporters elbowing their way through crowds of onlookers sent out their dispatches in thousands of telegrams to hundreds of newspapers, some of which gave over half their editorial space to a kind of frozen proto-blog. “Please delete that Tolstoy ate two eggs; incorrect: drank only milk tea,” one telegram reads. The cameras were there, and the cinematograph. You can see Tolstoy on YouTube.

The essential modern corollary of a media feeding frenzy, the self-flagellating analysis by the media of its own actions, was rampant, as reporters masochistically savoured the irony that they were trying to grab and sell a piece of the great anti-materialist. “We’re shams!” wailed Sergei Yablonovsky, correspondent of the Voronezh Telegraph. “With counterfeit bodies, counterfeit souls.”