To put the $1.1 billion CBC parliamentary appropriation in perspective, it is less than eight percent of total revenues for television in Canada and less than twelve percent of total public expenditures on culture. – Wade Rowland, Saving the CBC (Linda Leith Publishing), Introduction, page 2
At the end of the book, Wade Rowland presents ten proposals for a new CBC, based on the premise that CBC Television will eliminate advertising.
Proposal 2: In return for providing substantial new advertising revenue to private broadcasters, increase the CBC’s $1.1 billion parliamentary appropriation by an equivalent amount to be taken from the various subsidies currently provided to private broadcasters. – Wade Rowland, Saving the CBC, page 101
Wade Rowland is Associate Professor in the Department of Communications Studies at York University, and has spent many years in television news at CBC and CTV.
